Blogging Strategies and Best Practices.

What does it mean to have a blogging strategy? What are the three best practices which you will adopt? 

Having a blogging strategy or a direct approach to completing one is extremely important because it serves as a way to determine what your blog is about. Create and answer guided questions which will help secure stability and hopefully lead to great blog (if that’s what you want).

Some of potential questions are:

• Why are you writing this blog?
• How much time do you have to writing?
• What do you plan on writing about?
• Who will be the writers?
• Who is the blog’s intended audience?

Now answer them.

For me, my blog’s intentions are to provide an outlet for improving my writing and organizational abilities while also serving as a platform for networking and recruitment. It is important for me to dedicate time to write and I have committed myself to write an entry every few days while managing my other responsibilities. I have chosen to write about various professional career tips and advice for teaching within the International Baccalaureate program which focuses on creating positive global citizens of students thus my intended audiences are those who are interested in improving their professional lives and learning more about the IB program.

From my own research, three blogging practices and strategies which I have learned and directly implemented are that contact information and a profile should be updated so that people can learn and read more about the author. Additionally, blogs should be directed to the 2^nd person – short declarative you statements. Also, I began to write on a more consistent basis to ensure that my blog is not static reliable.

Other strategies which are important include:

• Functional layout which is clean and easy to read
• Blog roll that includes other sites related to your topic but not off putting
• Comments section which is moderated with patience and care
• Calls to Action to connect with readers and the blog’s products and service offerings
• Tracking capability to follow leads

How will these practices help to better your business?

These practices will help to better business because they have been directed and proved positive from experts within the blogging and inbound marketing field. People have practiced and role modeled them before share their ideas and tips to ensure that marketing becomes more of an engagement with consumers not a push from traditional outbound marketing tactics. 

For more information be sure watch this HubSpot's Inbound Marketing Training program video entitled "How to Blog Effectively for Business" which can be found via the link below and other posts on this blog.

http://bcove.me/24c3mgj0